Strategic Marketing Management Cases
Released: Oct 01, 2001
Publisher: McGraw-Hill Publishing Company
Format: Paperback, 696 pages
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Description:
"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.
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