Positioning: The Battle for Your Mind (1st Edition Revised)
ISBN-10:
0070652643
ISBN-13:
9780070652644
Author(s): Trout, Jack; Ries, Al
Edition: Revised, Subsequent
Description:
Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
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