Beyond Maximarketing: The New Power of Caring and Daring

Beyond Maximarketing: The New Power of Caring and Daring image
ISBN-10:

0070513430

ISBN-13:

9780070513433

Edition: 368th
Released: Jan 01, 1994
Publisher: McGraw=Hill
Format: Hardcover, 224 pages
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Description:

The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.

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