The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring," including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.

Beyond Maximarketing: The New Power of Caring and Daring

Business & Money

Rapp, Stan

Collins, Thomas L.

Marketing & Sales

McGraw=Hill

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Management & Leadership

The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.

Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective

The New Maximarketing

Offers sixty-seven unique ideas for marketing products, with success stories from those who have applied them

Send 'Em One White Sock and 66 Other Outrageously Simple Ideas From Around the World for Building Your Business or Brand: The MaxiMarketing Idea Book

See the best price to sell, buy, or rent books by Collins, Thomas L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Collins, Thomas L.

See the best price to sell, buy, or rent books by Collins, Thomas L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Beyond Maximarketing: The New Power of Caring and Daring

Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Beyond Maximarketing: The New Power of Caring and Daring

The New Maximarketing

Send 'Em One White Sock and 66 Other Outrageously Simple Ideas From Around the World for Building Your Business or Brand: The MaxiMarketing Idea Book

The New Maximarketing