The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring," including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.

Beyond Maximarketing: The New Power of Caring and Daring

Business & Money

Rapp, Stan

Collins, Thomas L.

Marketing & Sales

McGraw=Hill

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Management & Leadership

The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.

Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective

The New Maximarketing

Offers sixty-seven unique ideas for marketing products, with success stories from those who have applied them

Send 'Em One White Sock and 66 Other Outrageously Simple Ideas From Around the World for Building Your Business or Brand: The MaxiMarketing Idea Book

In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. 
 Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.

Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition

Martin, Chuck

Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your brand heard, trusted, and remembered? The answer is in the confluence of digital and direct to form a torrent of minimal cost/maximal result opportunities. Rapp’s vision of an iDirect future and the insights of the book’s contributors put marketing supremacy in your grasp.” Tim Suther, SVP, Acxiom Global Multichannel Marketing Services “The internet brings about the reinvention of everything. Now it is marketing’s turn. Rapp compiles the best thinking on a future with low-cost and no-cost connections between products and consumers. Essential reading for marketers.” Chris Anderson, author of The Long Tail “Direct marketing is interactive, and interactive marketing is direct. With an ‘iDirect’ mindset, digital platforms and innovative analytics impact the data-driven, online, offline, lead-generating, customer-retaining, multichannel direct marketing process. Rapp’s vision for reinventing marketing is a wake-up call for CMOs to think and act differently in a profoundly changed world.” John Greco, President and CEO, Direct Marketing Association “It’s increasingly important to rely on an agency for accountable iDirect solutions. The advertising agency of the future must be adept at reinventing yesterday’s interactive, direct and branding. Rapp’s cohort of experts show the way in this book.” Michael McCathren, Chick-fil-A Conversation Catalyst About the Book Reinventing Interactive and Direct Marketing focuses on how to benefit from a fundamental truth about marketing in the digital era. Interactive Marketing is direct. Direct Marketing is interactive. What has been seen mistakenly as separate disciplines actually are one and the same. Every marketer now is an interactive direct marketer. To help you profit from this new reality, Stan Rapp introduces a new paradigm―iDirect― the 21st-century growth engine at the intersection of digital technologies and direct marketing practices. The gap between what you once took for granted and the iDirect Marketing future is so vast that a team of thought leaders is needed to deal with it. No one person has all the answers. In this book, Rapp brings together marketing luminaries with a variety of perspectives that will open your eyes to astonishing, new opportunities. It contains surprising insights from the top minds in direct marketing, including:
<ul>
<li>
John Greco, President of the Direct Marketing Association: How to Market Directly or Be Left Behind </li>
<li>
Professor Don Shultz, PhD, Northwestern University: Media Allocation for a Mass Networking Landscape </li>
<li>
Lucas Donat, President, Donat/Wald: ROIpositive Advertising via TV and Print for the iDirect Marketer </li>
<li>
Mike Caccavale, Founder and CEO, Pluris Marketing: Instant Delivery of Thousands of Individualized Messages </li>
<li>
Michael Becker, VP Mobile Strategies, iLoop Mobile: Hold the Consumer in the Palm of Your Hand with Mobile </li>
<li>
Melissa Read, PhD, Vice President of Research and Innovation, Engauge: The Psychology of Motivating Desired Behavior On- and Offline </li>
<li>
Tim Suther, Acxiom SVP Global Multichannel Marketing Services: Releasing the Full Power of iDirect Fundamentals</li>
</ul>

Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

Industries

Trace the decline of mass marketing and the growth of targeted efforts, employing examples from real life to illustrate the new ways of thinking about company/customer relationships

The Great Marketing Turnaround: The Age of the Individual-And How to Profit

Collins, Tom

Economics

Prentice Hall Direct

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Plume

See the best price to sell, buy, or rent books by Rapp, Stan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rapp, Stan

See the best price to sell, buy, or rent books by Rapp, Stan. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Beyond Maximarketing: The New Power of Caring and Daring

Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Beyond Maximarketing: The New Power of Caring and Daring

The New Maximarketing

Send 'Em One White Sock and 66 Other Outrageously Simple Ideas From Around the World for Building Your Business or Brand: The MaxiMarketing Idea Book

The New Maximarketing

Max-E-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition

Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

The Great Marketing Turnaround: The Age of the Individual-And How to Profit

Maxi-Marketing: The New Direction in Advertising, Promotion, and Marketing Strategy