Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy

Name: Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy
Brand: McGraw=Hill
SKU: 9780070511910
Rating: 4.1 (9 reviews)
ISBN: 9780070511910

Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy image

ISBN-10:

0070511918

ISBN-13:

9780070511910

Author(s): Rapp, Stan; Collins, Thomas L.

Edition: First Edition

Released: Jan 01, 1986

Publisher: McGraw=Hill

Format: Hardcover, 278 pages

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Description:

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

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