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Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy

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Maximarketing: The New Direction in Advertising, Promotion, and Marketing Strategy image
ISBN-10:

0070511918

ISBN-13:

9780070511910

Author(s): Rapp, Stan; Collins, Thomas L.
Edition: First Edition
Released: Jan 01, 1986
Publisher: McGraw=Hill
Format: Hardcover, 278 pages
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Description:

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Best prices to buy, sell, or rent ISBN 9780070511910

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