Analysis for Marketing Planning

Analysis for Marketing Planning image
ISBN-10:

0070275475

ISBN-13:

9780070275478

Edition: 5
Released: Jun 30, 2001
Format: Paperback, 272 pages
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Description:

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.












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