Business Research Methods 6e

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Business Research Methods 6e image
ISBN-10:

0030258170

ISBN-13:

9780030258176

Author(s): Zikmund, William
Edition: 6
Released: Jan 01, 2000
Format: Hardcover, 660 pages

Description:

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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