Business Research Methods, 7th Edition

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Business Research Methods, 7th Edition image
ISBN-10:

0030350840

ISBN-13:

9780030350849

Edition: 7
Released: Apr 23, 2002
Format: Hardcover, 768 pages

Description:

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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