Business Research Methods 6e
Released: Jan 01, 2000
Publisher: South-Western College Pub.
Format: Hardcover, 660 pages
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Description:
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.
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