This work is designed specifically for the marketing research classes where a more concise introduction to marketing research topics is desired. The book also includes material on technology with a special emphasis on Web resources. Intended primarily for undergraduates, this text emphasizes issues such as total quality management and global marketing research, integrating both topics throughout the text.

Essentials of Marketing Research

Business & Money

Zikmund, William

Management & Leadership

South-Western College Pub.

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Business Research Methods 6e

Study Guide to accompany Business:The American Challenge for Global Competitiveness

Middlemist, Dennis

Reference

McGraw=Hill

Business Research Methods

Griffin, Mitch

Babin, Barry

Carr, Jon

Marketing & Sales

Cengage Learning'

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

Quinlan, Christina

Education & Reference

Cengage Learning EMEA

Este libro, lider en el mercado, cumple con los requerimientos de contenido necesarios para dar cobertura a uno o mas cursos de investigacion de mercados. En la obra se estudia el diseno, recoleccion, analisis y elaboracion de informes de datos de investi.

Investigacion de mercados/ Exploring Marketing Research (Spanish Edition)

Cengage Learning Latin America

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