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Retail Management: A Strategic Approach

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Retail Management: A Strategic Approach image
ISBN-10:

0023086572

ISBN-13:

9780023086571

Author(s): EVANS; Joel, R.
Edition: 5th
Released: Jan 01, 1992
Publisher: Merrill Pub. Co
Format: Hardcover, 700 pages
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Description:

Berman and Evans' strategic approach and emphasis on decision making have made this text a bestseller in the U.S. The Canadian edition has retained both the approach and emphasis on decision making with added material applicable to the Canadian market. Key retail management concepts are reinforced with up-to-the-minute real-world examples and help to bridge the gap between theory and practice.

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