Retail management: A strategic approach

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Retail management: A strategic approach image
ISBN-10:

0023084804

ISBN-13:

9780023084805

Author(s): Berman, Barry
Released: Jan 01, 1979
Publisher: Macmillan
Format: Hardcover, 647 pages

Description:

This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors.

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