Retail management: A strategic approach

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Retail management: A strategic approach image
ISBN-10:

0023086416

ISBN-13:

9780023086410

Author(s): Berman, Barry
Edition: 4th
Released: Jan 01, 1989
Format: Hardcover, 679 pages

Description:

Berman and Evans' strategic approach and emphasis on decision making have made this text a bestseller in the U.S. The Canadian edition has retained both the approach and emphasis on decision making with added material applicable to the Canadian market. Key retail management concepts are reinforced with up-to-the-minute real-world examples and help to bridge the gap between theory and practice.

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