Retail management: A strategic approach

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Retail management: A strategic approach image
ISBN-10:

0023086203

ISBN-13:

9780023086205

Author(s): Berman, Barry
Edition: 3rd
Released: Jan 01, 1986
Format: Hardcover, 655 pages

Description:

For courses in Retailing and Retail Management, offered by departments of Marketing and Fashion Merchandising programs at 2-year and 4-year colleges; and for a graduate-level course in Retail Management in MBA programs. This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

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