Wise Up to Teens : Insights into Marketing and Advertising to Teenagers

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Wise Up to Teens : Insights into Marketing and Advertising to Teenagers image
ISBN-10:

1885070209

ISBN-13:

9781885070203

Author(s): Zollo, Peter
Edition: 2nd
Released: May 01, 1999
Format: Hardcover, 346 pages
Related ISBN: 9780962809293

Description:

Find out how to get your share of the big-spending and fast-growing teen marketing in this best-selling book. The author, dubbed "the teenage marketing guru" by BusinessWeek, has put his years of experience as a researcher and marketing consultant into this book, which is based on extensive surveys and focus groups with teens around the country. Using real-life examples, Wise Up to Teens shows you what brands teen boys and girls prefer, what words to use in advertising to teens, what media teens recommend you use, how much influence teens have over what their parents buy, how teen boys and girls differ on social issues, the five rules advertisers should follow to appeal to teens, etc.

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