This text ushers students into the world of management through the eyes of real managers who work in real organizations - for-profit companies, not-for-profit firms, and government agencies. It presents hundreds of examples that grab student's interest while helping them understand the challenges, issues, and achievements of contemporary management. Students not only read about management, they experience it firsthand through a variety of highly involving activities in every chapter.With its unique case study/simulations, video exercises, assignments to improve communication skills, and a host of activities that foster critical thinking, it is an ideal undergraduate management text. Special features include - in-depth examination of global management (chapter 5); coverage of quality, productivity, and customer satisfaction throughout; balanced exploration of social responsibility and ethics; twenty videos and related exercises help students understand how management principles are applied. Also available - instructor's manual (0-07-006831-1), test bank (0-07-006833-x), study guide (0-07-006836-4), video series (0-07-911519-5), acetates (0-07-006835-6), transparency masters (0-07-074529-3), computerized test bank IBM 5 1/4" (0-07-831683-9), IBM 3 1/2" (0-07-833953-3).

Management (MCGRAW HILL SERIES IN MANAGEMENT)

Business & Money

Thill, John V.

Wood, Marian Burk

Bovee, Courtland, L.

Dovel, George P.

Management & Leadership

Mcgraw-Hill College

For marketing planning, marketing management and marketing strategy courses. This practical, hands-on supplement enables students to develop a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software packaged with the text is a powerful tool that offers students the opportunity to create and critique marketing plans for all kinds of organizations. *User-friendly Marketing Plan Pro software packaged with the text. -Allows students to quickly and easily create customized marketing plans and critique sample plans. *Topic-by-topic integration of online and off-line resources. - Helps students locate data as they move through the process of researching and creating a customized marketing plan. *A detailed and realistic sample marketing plan, complete with annotations.- Shows students the content and format of a typical marketing plan. *Checklists summarizing and reinforcing key stages in the process of developing a marketing plan. - Prompts students to consider important issues and steps. *Specific, in-depth examples. - Shows how businesses and e-businesses actually apply key marketing concepts. Realism also comes from the Marketing Pathfinders Quote that starts each chapter, from leading marketing experts such as Dr. Philip Kotler.

The Marketing Plan: A Handbook

Marketing & Sales

PRENTICE/HALL

Prentice Hall's guide to e-business for finance (Prentice Hall e-business)

Week by week, through a series of cumulative lessons, students learn the basics of investing, from understanding risk to researching and trading stocks. Worksheets guide students through the process of analyzing information, making decisions, and monitoring their stock portfolio. Teaching Notes appear on this text's website. This book can be shrink-wrapped FREE with any Prentice Hall Introduction to Business text.

Building Your Personal Stock Portfolio

Investing

Pearson College Div

The Marketing Plan Handbook guides readers through the complete development of a realistic, customized marketing plan, and the Marketing Plan Pro software bundled with the book helps users create practical plans, and allows them to critique sample marketing plans. From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan. A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.

The Marketing Plan Handbook

Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover.

Marketing Plan: A Handbook

For marketing courses that focus on creating a marketing plan.  A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Marketing Plan Handbook and Pro Premier Marketing Handbook Package

Pearson Education US

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Marketing Plan Handbook: International Edition

Pearson Educacion

How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans? Never has a carefully crafted, properly implemented marketing plan been more important to business success. The text illustrates how marketing planning is actually applied in consumer and business markets, in large and small companies, in traditional and online businesses, and in nonprofit organizations. To reinforce this real-world view, key examples also demonstrate how today’s global economy and dynamic business environment can cause marketers to change their plans as the situation evolves. Through specific features, the text encourages students to formulate imaginative, yet realistic, marketing p

A step-by-step guide to creating a customized marketing plan.   The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.  The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

Prarson_PrrnticrHall,2008

See the best price to sell, buy, or rent books by Wood, Marian Burk. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wood, Marian Burk

See the best price to sell, buy, or rent books by Wood, Marian Burk. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Management (MCGRAW HILL SERIES IN MANAGEMENT)

The Marketing Plan: A Handbook

Prentice Hall's guide to e-business for finance (Prentice Hall e-business)

Building Your Personal Stock Portfolio

The Marketing Plan Handbook

Marketing Plan: A Handbook

Marketing Plan Handbook and Pro Premier Marketing Handbook Package

Marketing Plan Handbook: International Edition

The Marketing Plan Handbook

The Marketing Plan Handbook