A step-by-step guide to creating a customized marketing plan.   The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.  The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.

The Marketing Plan Handbook

Wood, Marian Burk

Prarson_PrrnticrHall,2008

See the best price to sell, buy or rent books by the Prarson_PrrnticrHall,2008 publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Prarson_PrrnticrHall,2008

See the best price to sell, buy or rent books by the Prarson_PrrnticrHall,2008 publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Marketing Plan Handbook