Marketing Plan Handbook: International Edition

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Marketing Plan Handbook: International Edition image
ISBN-10:

0133250865

ISBN-13:

9780133250862

Edition: 5th edition
Released: Feb 01, 2013
Format: Paperback, 224 pages

Description:

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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