Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.

Convergence Marketing: Running With the Centaurs

Business & Money

GUNTHER, Robert E.

Mahajan, Vijay

Wind, Yoram

Management & Leadership

Ft Pr

“This is essential reading for anyone seeking to compete–and succeed–in the fl at world.” –John Hagel, Chairman of Deloitte Center of Innovation “Competing in a Flat World provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don’t control and doing so in a way that builds both trust and agility. This architecture may well turn out to be the dominant model of the firm for the 21st century. This book is a must read for anyone who wants to compete in a flat world. Every chapter details new and powerful ideas.” –John Seely Brown, Former Chief Scientist of Xerox Corporation and coauthor of The Only Sustainable Edge “We are led by unstoppable economic forces to connect our resources to form smart networks, either wired or unwired. The authors bring forward the notion of ‘network orchestration,’ an almost one-size-fits-all strategy for organizations to survive and excel in an ever-flattening world.” –John Chen, Sybase Chairman, CEO and President In the “flat world,” everything changes…above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it’s done, from the company that pioneered “flat world” success, Li &amp; Fung, which produces more than $8 billion in garments and other goods for the world’s top brands and retailers–without owning a single factory. Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they’ve replaced “old-fashioned” infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for “network orchestration,” described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network. * Compete “network vs. network”–and win! * Create a “big-small” company that combines scale and agility * Forge loose-tight relationships with suppliers * Balance control with empowerment, stability with renewal * Manage the “bumps” in the flat world–from politics to terrorism Visit the authors' website: www.competinginaflatworld.net

Competing in a Flat World: Unleashing Enterprises for a Borderless World

Fung, Victor K.

Fung, William K.

Economics

Pearson P T R

Th&gt;John Hagel, Chairman of Deloitte Center of Innovation “Competing in a Flat World provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don’t control and doing so in a way that builds both trust and agility. This architecture may well turn out to be the dominant model of the firm for the 21st century. This book is a must read for anyone who wants to compete in a flat world. Every chapter details new and powerful ideas.” —John Seely Brown, Former Chief Scientist of Xerox Corporation and coauthor of The Only Sustainable Edge “We are led by unstoppable economic forces to connect our resources to form smart networks, either wired or unwired. The authors bring forward the notion of ‘network orchestration,’ an almost one-size-fits-all strategy for organizations to survive and excel in an ever-flattening world.” —John Chen, Sybase Chairman, CEO and President In the “flat world,” everything changes…above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it’s done, from the company that pioneered “flat world” success, Li &amp; Fung, which produces more than $8 billion in garments and other goods for the world’s top brands and retailers—without owning a single factory. Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they’ve replaced “old-fashioned” infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for “network orchestration,” described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network. * Compete “network vs. network”—and win! * Create a “big-small” company that combines scale and agility * Forge loose-tight relationships with suppliers * Balance control with empowerment, stability with renewal * Manage the “bumps” in the flat world—from politics to terrorism Visit the authors' website: www.competinginaflatworld.net

Competing in a Flat World: Building Enterprises for a Borderless World

Ft Press

The Network Challenge: Strategy, Profit, and Risk in an Interlinked World

Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age–an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.” –John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California “I couldn’t wait to get my hands on this research…I have already begun to put the ideas into practice in designing next-generation open innovation networks…the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!” –Larry Huston, Creator of the “Connect and Develop” program for Procter &amp; Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice “In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields–a team of experts as broad as the network challenge itself.” –Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected by The Economist as one of five management gurus in the world. Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses). While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. This book’s 28 original essays include CK Prahalad on networks as the new locus of competitive advantage Russell E. Palmer on leadership in a networked global environment Dawn Iacobucci and James M. Salter II on the business implications of social networking Franklin Allen and Ana Babus on contagion in financial markets Steven O. Kimbrough on artificial intelligence, evolutionary computation, and networks Satish Nambisan and Mohan Sawhney on tapping the “global brain” for innovation Manuel E. Sosa on coordination networks in product development Christophe Van den Bulte and Stefan Wuyts on customer networks Christoph Zott and Raphael Amit on using business models to drive network-based strategies Yoram (Jerry) Wind, Victor Fung, and William Fung on network orchestration Valery Yakubovich and Ryan Burg on network-based HR strategy Howard Kunreuther on risk management strategies for an interdependent world Paul R. Kleindorfer and Ilias D. Visvikis on integrating financial and physical networks in global logistics Witold J. Henisz on network-based political and social risk management Boaz Ganor on terrorism networks And much more...

Kleindorfer, Paul R.

Wharton School Pub

New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.” —John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California “I couldn’t wait to get my hands on this research…I have already begun to put the ideas into practice in designing next-generation open innovation networks…the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!” —Larry Huston, Creator of the “Connect and Develop” program for Procter &amp; Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice “In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields—a team of experts as broad as the network challenge itself.” —Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected by The Economist as one of five management gurus in the world. Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses). While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. This book’s 28 original essays include CK Prahalad on networks as the new locus of competitive advantage Russell E. Palmer on leadership in a networked global environment Dawn Iacobucci and James M. Salter II on the business implications of social networking Franklin Allen and Ana Babus on contagion in financial markets Steven O. Kimbrough on artificial intelligence, evolutionary computation, and networks Satish Nambisan and Mohan Sawhney on tapping the “global brain” for innovation Manuel E. Sosa on coordination networks in product development Christophe Van den Bulte and Stefan Wuyts on customer networks Christoph Zott and Raphael Amit on using business models to drive network-based strategies Yoram (Jerry) Wind, Victor Fung, and William Fung on network orchestration Valery Yakubovich and Ryan Burg on network-based HR strategy Howard Kunreuther on risk management strategies for an interdependent world Paul R. Kleindorfer and Ilias D. Visvikis on integrating financial and physical networks in global logistics Witold J. Henisz on network-based political and social risk management Boaz Ganor on terrorism networks And much more...

Product Policy: Concepts, Methods and Strategies

Addison-Wesley

Innovation Diffusion Models of New Product Acceptance (Series on Econometrics and Management)

Ballinger Pub. Co.

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