Survival Math for Marketers

The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped `latent demand&#8242; in the marketing world from many people whose careers have been - or will be - thwarted because the math `haves&#8242; dominate the `have nots&#8242;. This book as an easy, fun, and inexpensive solution to this age-old problem. Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.

Business & Money

Weiglin, Peter C.

Economics

Sage Publications, Inc.

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.
Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.

More than two hundred recipes for breakfasts, lunches, and dinners are accompanied by a brief history of the Harvey House restaurants and period photographs

The Harvey House Cookbook: Memories of Dining along the Santa Fe Railroad

Cookbooks, Food & Wine

Foster, George H.

Cooking Education & Reference

Longstreet Pr

In the 1870s, people traveling west of the Mississippi were still venturing into the wild. Loud, smoke-belching trains might have cut across the rough terrain, but harsh weather, rigid seats, and short breaks for bad food in the middle of nowhere showed the West was by no means won. Entrepreneur Fred Harvey had an eye for such problems and a nerve for the impossible. In 1876, he began establishing high-quality dining rooms along the Santa Fe Railroad, and his Harvey Houses helped change the entire picture of the American West. Recapture the spirit of the first western railway excursions with The Harvey House Cookbook. Its 200-plus vintage recipes, numerous period photos, and fascinating stories will take readers back to one of America's legendary experiences in the Old West.

The Harvey House Cookbook: Memories of Dining Along the Santa Fe Railroad

Taylor Trade Publishing

Basic Math for Management Professionals: A Survivor's Guide

Sage India

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Books by Weiglin, Peter C.