Survival Math for Marketers

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Survival Math for Marketers image
ISBN-10:

0761916326

ISBN-13:

9780761916321

Edition: 1
Released: Jul 03, 2002
Format: Paperback, 144 pages
Related ISBN: 9780761916314

Description:

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.

Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.

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The Survival Math for Marketers book is in very low demand now as the rank for the book is 6,852,886 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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