Survival Math for Marketers
Description:
The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped `latent demand′ in the marketing world from many people whose careers have been - or will be - thwarted because the math `haves′ dominate the `have nots′. This book as an easy, fun, and inexpensive solution to this age-old problem.
Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.
Best prices to buy, sell, or rent ISBN 9780761916314
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