101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

"Troy Waugh―'the rainmakers' rainmaker'―has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." ―Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP 
Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

Business & Money

Waugh, Troy

Economics

wiley

Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.

Power Up Your Profits: 31 Days to Better Selling

The secret ingredient to any successful firm is great leadership. Fortunately, this new book demonstrates that great leadership skills can be nurtured and learned. Using the model of the pyramid to illustrate his concept, author Troy Waugh builds a case for ongoing leadership development, guiding you through the essential ideas and practices that are at the core of great leadership and great firms. Using this powerful framework, you can improve your personal leadership and build great leaders around you. Developed specifically for CPA firm leaders, it covers the full spectrum of leadership development, including: <ul>
<li>Leading Self</li> <li>Leading Staff</li> <li>Leading Strategy</li> <li>Leading Systems</li> <li>Leading Synergy</li> </ul>
Plus, you’ll hear from more than 40 of the profession’s top leaders. Recognizing the multitude of approaches to leadership, Waugh reached out to colleagues in some of the most well-led firms in the profession and asked them to share their leadership experience and philosophies.

Leading An Accounting Firm: The Pyramid of Success

Accounting

Finance

See the best price to sell, buy, or rent books by Waugh, Troy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Waugh, Troy

See the best price to sell, buy, or rent books by Waugh, Troy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Power Up Your Profits: 31 Days to Better Selling

Leading An Accounting Firm: The Pyramid of Success

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms