Strategic Hospitality Management (Cassell Hotel and Catering)

Teare, Richard

Travel

Thomson Learning

This work examines the theory and practice of strategic management in the hospitality industry, incorporating research findings and analyses from both practitioners and academics. The first part describes the strategic planning process. Part two focuses on strategic business systems. Then follows a section concentrating on human aspects by examining human resource issues for the 1990s. Finally, the book looks at strategies for international markets and offers a future perspective on the global hospitality industry.

Strategic Hospitality Management: Theory and Practice for the 1990s

Business & Money

Achieving Quality Performance: Lessons from British Industry

A hands-on approach to total quality management. This text shows why, how and what action is necessary to achieve improved manufacturing and service performance. Designed for managers in industry, it focuses on the practicalities of implementing and sustaining a successful programme.

Atkinson, Cyril

Management & Leadership

Cengage Learning'

Marketing in Hospitality and Tourism: A Consumer Focus

The objective of this book is to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. It features extensive use of research-based literature and case study illustrations which are drawn from a wide range of international hotel and tourism organizations. All the authors have direct experience of applied consumer research in their specialist areas. The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.

Mazanec, Josef A.

Crawford-Welch, Simon

Calver, Stephen

Economics

The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.

Each book in this series acts as a core thread aimed to assist both student and lecturer through the increasing complexity and range of subjects which make up hospitality and tourism courses. This text provides the basis for a complete marketing course or module for students of hospitality and tourism. The integrated guide is leads the reader through the course. Each chapter includes review questions, extension questions and practical exercises. It can be used with full time degree or diploma students, or those on postgraduate or short courses.

Marketing Management: A Resource-Based Approach for the Hospitality and Tourism Industries (Resource Based Series for Hospitality and Tourism)

Claver, Stephen

Costa, Jorge

A collection of the writings of 73 authorities on services management. The contributors provide research into the areas of hospitality and tourism, financial services, retailing, the public sector and health services and transport, looking at the issues that influence their effective management.

Services Management: New Directions & Perspectives

Armistead, Colin G.

Global Directions: New Strategies for Hospitality and Tourism

This text explores the relationship between the theory and practice of strategic planning and development in hospitality organizations and at tourist destinations by reviewing the literature and looking at case studies drawn from Europe, the USA and Australia. It addresses the issues facing service organizations as they seek to manage regional and global operations in turbulent markets and looks at areas such as information technology and interconnectivity, TQM, logistics, environmentalism, human resource management and relationship marketing. The book is divided into three parts, all of which include a separate introduction and overview by an editor.

Farber, Bonnie

Contributors from the UK, Australia, and the US address the function, scope and realities of strategic planning, then illustrate the functional implications of change and development in hospitality firms by reviewing key concepts, models and systems relating to marketing, operations, HRM, finance and IT. The final section explains the factors affecting tourism planning and development with particular reference to the long-term implications arising from key environmental concerns like destination impact studies. Distributed in the US by Books International. Annotation c. by Book News, Inc., Portland, Or.

See the best price to sell, buy, or rent books by Teare, Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Teare, Richard

See the best price to sell, buy, or rent books by Teare, Richard. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Hospitality Management (Cassell Hotel and Catering)

Strategic Hospitality Management: Theory and Practice for the 1990s

Achieving Quality Performance: Lessons from British Industry

Achieving Quality Performance: Lessons from British Industry

Marketing in Hospitality and Tourism: A Consumer Focus

Marketing in Hospitality and Tourism: A Consumer Focus

Marketing Management: A Resource-Based Approach for the Hospitality and Tourism Industries (Resource Based Series for Hospitality and Tourism)

Services Management: New Directions & Perspectives

Global Directions: New Strategies for Hospitality and Tourism

Global Directions: New Strategies for Hospitality and Tourism