Global Directions: New Strategies for Hospitality and Tourism

This text explores the relationship between the theory and practice of strategic planning and development in hospitality organizations and at tourist destinations by reviewing the literature and looking at case studies drawn from Europe, the USA and Australia. It addresses the issues facing service organizations as they seek to manage regional and global operations in turbulent markets and looks at areas such as information technology and interconnectivity, TQM, logistics, environmentalism, human resource management and relationship marketing. The book is divided into three parts, all of which include a separate introduction and overview by an editor.

Business & Money

Farber, Bonnie

Teare, Richard

Management & Leadership

Thomson Learning

Contributors from the UK, Australia, and the US address the function, scope and realities of strategic planning, then illustrate the functional implications of change and development in hospitality firms by reviewing key concepts, models and systems relating to marketing, operations, HRM, finance and IT. The final section explains the factors affecting tourism planning and development with particular reference to the long-term implications arising from key environmental concerns like destination impact studies. Distributed in the US by Books International. Annotation c. by Book News, Inc., Portland, Or.

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Books by Farber, Bonnie

See the best price to sell, buy, or rent books by Farber, Bonnie. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Global Directions: New Strategies for Hospitality and Tourism

Global Directions: New Strategies for Hospitality and Tourism