Marketing in Hospitality and Tourism: A Consumer Focus
Released: Jan 01, 1994
Publisher: Cengage Learning'
Format: Paperback, 256 pages
Related ISBN: 9780304328239
Description:
The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.
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