Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The third edition is up to date with behind-the-scenes examples and expanded coverage of technology, the internet and social media, training amateur models and how to set up and run a dressing room. Whether the reader is experienced or a novice this text provides a step-by-step process for how to plan, organize, promote and execute an exciting fashion show.
PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395321. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Guide to Producing a Fashion Show

Arts & Photography

Swanson, Kristen K.

Everett, Judith C.

Graphic Design

Fairchild Books

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show.
New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals
 PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501335259.

F., José Blanco

Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production―from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show.
New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals
STUDIO Resources - Download sample forms and templates to plan a fashion show - Watch videos that bring chapter topics and examples to life - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of glossary terms and definitions - Additional resources for a capstone project planning a student-run fashion show

Guide to Producing a Fashion Show: Bundle Book + Studio Access Card

In the decade since Writing for the Fashion Business was first published, the internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods synch up with today's most common methods of commerce and communication. New to this Edition:-Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation-All new Industry Profiles in each chapter allow students to read firsthand accounts of what it's like to work in the sector of the fashion business that corresponds with the chapter topic-Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabularyInstructor Resources-Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes

Writing for the Fashion Business: Bundle Book + Studio Access Card

Davis, Jenny B.

Introducing Guide to Producing a Fashion Show STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access samples of documents, forms and templates for all stages of planning and executing a fashion show ~Helpful templates include a budget form, supply checklist, and post-fashion show evaluation sheet, plus forms for promoting the fashion show, such as news release forms and an activity planning calendar and more ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book

Guide to Producing a Fashion Show: Studio Access Card

Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The third edition is up to date with behind-the-scenes examples and expanded coverage of technology, the internet and social media, training amateur models and how to set up and run a dressing room. Whether the reader is experienced or a novice this text provides a step-by-step process for how to plan, organize, promote and execute an exciting fashion show.
Introducing Guide to Producing a Fashion Show STUDIO--an online tool for more effective study!
~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access samples of documents, forms and templates for all stages of planning and executing a fashion show ~Helpful templates include a budget form, supply checklist, and post-fashion show evaluation sheet, plus forms for promoting the fashion show, such as news release forms and an activity planning calendar and more ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book
This bundle includes Guide to Producing a Fashion Show 3rd Edition and Guide to Producing a Fashion Show STUDIO Access Card.

This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.

Promotion in the Merchandising Environment

Business & Money

Industries

Promotion in the Merchandising Environment by Kristen K. Swanson and Judith C. Everett. Fairchild Books & Visuals,2000 (

Promotion in the Merchandise Environment

This text is for anyone interested in producing a fashion show, be it an informal event or a large, complex affair. Examining every behind-the-scenes step from concept to execution, Guide to Producing a Fashion Show enables the reader to organize and stage a show that is profitable, well attended, and aesthetically pleasing.

Guide to Producing a Fashion Show 2nd edition

Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.

Writing for the Fashion Business

See the best price to sell, buy, or rent books by Swanson, Kristen K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Swanson, Kristen K.

See the best price to sell, buy, or rent books by Swanson, Kristen K.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Guide to Producing a Fashion Show

Guide to Producing a Fashion Show

Guide to Producing a Fashion Show: Bundle Book + Studio Access Card

Writing for the Fashion Business: Bundle Book + Studio Access Card

Guide to Producing a Fashion Show: Studio Access Card

Guide to Producing a Fashion Show: Bundle Book + Studio Access Card

Promotion in the Merchandising Environment

Promotion in the Merchandise Environment

Guide to Producing a Fashion Show 2nd edition

Writing for the Fashion Business