Promotion in the Merchandising Environment
Description:
This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.
Best prices to buy, sell, or rent ISBN 9781563671050
Related Books
- 1
- 2
- 3
- Promotion in the Merchandise EnvironmentSwanson, Kristen K.ISBN-13:9781563671067
- Promotion in the Merchandising Environment 2nd editionSwanson, Kristen K.; Everett, Judith C.Edition:2ISBN-13:9781563675515
- Promotion In Merchandising EnvironmentSwanson, Kristen K. & Judith C. EverettISBN-13:9781628921571
- Promotion in the Merchandise EnvironmentSwanson, Kristen K.ISBN-13:9781563671067
- Promotion in the Merchandising Environment 2nd editionSwanson, Kristen K.; Everett, Judith C.Edition:2ISBN-13:9781563675515
Frequently Asked Questions about Promotion in the Merchandising Environment
The price for the book starts from $9.99 on Amazon and is available from 11 sellers at the moment.
At BookScouter, the prices for the book start at $5.98. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
If you’re interested in selling back the Promotion in the Merchandising Environment book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Promotion in the Merchandising Environment book, the best buyback offer comes from and is $ for the book in good condition.
The Promotion in the Merchandising Environment book is in very low demand now as the rank for the book is 7,221,865 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.