Cases in advertising and communications management
Description:
A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.
Best prices to buy, sell, or rent ISBN 9780131184978
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- Cases in Advertising and Communications ManagementGreyser, Stephen A.Edition:2ndISBN-13:9780131185135
- Cases in Advertising and Communication ManagementKopp, Robert J.; Greyser, Stephen A.Edition:Facsimile, SubsequentISBN-13:9780131161382
- Cases in Advertising and Communications ManagementGreyser, Stephen A.Edition:2ndISBN-13:9780131185135
- Cases in Advertising and Communication ManagementKopp, Robert J.; Greyser, Stephen A.Edition:Facsimile, SubsequentISBN-13:9780131161382
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