<p>This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.</p>

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

Business & Money

Urban, Glen L.

Star, Steven H.

Management & Leadership

PRENTICE/HALL

<p>Book by Corey, E. Raymond, Star, Steven H.</p>

Organization Strategy: A Marketing Approach

Corey, E. Raymond

Harvard University Press

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Books by Star, Steven H.