This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)

Industrial Marketing: Cases and Concepts

Business & Money

Corey, E. Raymond

Management & Leadership

PRENTICE/HALL

This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)

Industrial marketing: Cases and concepts

An authoritative study of the elements of procurement strategies, this book provides purchasing managers with valuable insights for building procurement organizations and for developing purchasing decision-making processes. It is based on extensive field studies in six major corporations,using examples that may be applied to both large and small companies, to commercial businesses as well as non-profit institutions.

Procurement Management: Strategy, Organization, and Decision-Making

CBI Pub. Co.

Book by Corey, E. Raymond, Star, Steven H.

Organization Strategy: A Marketing Approach

Star, Steven H.

Harvard University Press

Discusses the design and management of distribution systems, and looks at sales organization, pricing, gray markets, and sales force-reseller relationships

Going to Market: Distribution Systems for Industrial Products

Cespedes, Frank V.

Rangan,V Kasturi

Harvard Business School Pr

Going to Market: Case Studies in Industrial Distribution (Harvard Business School Course Module)

E. Raymond Corey examines six of the oldest, largest, and most visible R&amp;D consortia in America. Three serve the semiconductor and computer industries, where interfirm and international rivalries are intense; three draw their membership from regulated industries only recently subject to competition. Corey's comparative study sheds light on the dynamics of consortium management, exploring such issues as mission, organizational structure, strategic planning, technology transfer, and leadership. In addition to analyzing consortia as a distinct organizational form, Corey considers the social, economic, and legal impact of consortia as sources of global competitiveness.

Technology Fountainheads: The Management Challenge of R&d Consortia (Interconnection)

Industries

Harvard Business Review Press

See the best price to sell, buy, or rent books by Corey, E. Raymond. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Corey, E. Raymond

See the best price to sell, buy, or rent books by Corey, E. Raymond. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Industrial Marketing: Cases and Concepts

Industrial marketing: Cases and concepts

Industrial marketing: Cases and concepts

Procurement Management: Strategy, Organization, and Decision-Making

Organization Strategy: A Marketing Approach

Going to Market: Distribution Systems for Industrial Products

Going to Market: Case Studies in Industrial Distribution (Harvard Business School Course Module)

Technology Fountainheads: The Management Challenge of R&d Consortia (Interconnection)