Membership Growth Comes From Retention, Not From Getting New Members
My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. 
You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. 
Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. 
I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth.
If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses.When you get your hands on this book you'll discover: • The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates. • Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit. • The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. • How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business. • The single biggest misunderstanding subscription companies believe that kills membership growth. Plus a whole lot more, when you get Retention Point.

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses

Business & Money

Skrob, Robert

Marketing & Sales

Membership Services, Inc.

The Inside Scoop to Selling Information on the Internet You won't learn the key to a four-minute workweek or how to get money to pour out of your computer's printer. And, you won't find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers of the internet and make your information marketing business explode!
<ul>
<li>Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance and Enticement </li>
<li>Use the Power of ONE-a proven trick that gets visitors to stay and interact with your site </li>
<li>Learn proven ways to capture more than 80 % of visitors' names and e-mail addresses </li>
<li>Use three profit-proven models that inspire sales </li>
<li>Learn the seven laws for effective order forms </li>
<li>Discover how to drive customers instead of traffic</li>
</ul>
Also, get the inside scoop from today's most successful, online information marketers! 
Take your information marketing business to the next level-reach millions and make BIG money on the internet.

The Official Get Rich Guide to Information Marketing on the Internet

Regnerus, Bob

Entrepreneur Press

The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products. The indisputable gurus of the information marketing world have broken ranks. Formerly relegated to the information marketing industry’s typical fare of high-priced audio CDs, manuals and courses, once carefully guarded information on building a highly profitable information marketing business has been released to the general public in book form. Most info-marketers are lone wolf, small, quiet operators, many with home-based businesses, most with zero or just a few employees, most working only part-time hours, and most netting seven-figure profits. In other words, there is no reason any reader of this book can’t do exactly the same thing in just a few short months. Readers create an entirely new business that gives them added income or replaces their current salary entirely. It just takes the information they already know and the simple nine-step formula in this unprecedented book. Time and again, this formula has been proven to workto the point where most info-marketers have a million-dollar business in just a year.

Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months

Job Hunting & Careers

Breaking down the information marketing world from A to Z, the undisputed info marketing expert offers professional strategies to set up a successful information marketing business. These businesses are easy to start, can be run from home, don’t require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.

Start Your Own Information Marketing Business: Your Step-By-Step Guide to Success (StartUp Series)

Media, The Staff of Entrepreneur

Management & Leadership

Membership Growth Comes From Retention, Not From Getting New Members 
My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. 
You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow. 
Membership is a great business model in concept. You get a customer and each time your customer renews you get recurring revenue. But, even though I’d become a membership marketing expert I soon discovered it doesn’t matter how many new members you get if your members quit as fast as new members join. 
I just got off the phone with a prospective client for the first time. His team is generating more than 10,000 new members a month. That’s awesome, a great effort and commendable result that’s getting his company featured in many subscription industry profiles. What isn’t getting featured is this same company is losing 9500 members each month. This means they spend 95% of all of their marketing efforts replacing members that quit. Twenty-seven days of each month are spent replacing canceled members. Their marketing department has thirty days of monthly expenses but delivers only three days of growth. 
If you know of anyone that’s in this position, or if you are in this position, I’m revealing more than 25 years of membership growth experience in this new book called Retention Point, The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription Boxes and all Membership and Subscription-Based Businesses.When you get your hands on this book you'll discover: 
• The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates. 
• Five case studies of subscription business turnarounds (or successful launches) including a publisher, a subscription box, SAAS, an association and a charity/nonprofit. 
• The 10 Retention Point Accelerators that transform your new members from Quitters into Lifers. 
• How to achieve 90% to 98% annual renewal percentages, even if you believe this is completely impossible for your business. 
• The single biggest misunderstanding subscription companies believe that kills membership growth.\nPlus a whole lot more, when you get Retention Point.

Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription and Membership and Subscription-Based Businesses

In just 36-pages, this book reveals how to grow your business 4X faster by eliminating 80% of wasted effort. This book is for business owners who are overworked, struggling to keep up with your ever-growing to-do list, often overwhelmed with getting things done. If you've wondered why you are working so hard to make so little money from your business, this book reveals the clear path forward. Beyond time management, you'll discover seven steps to scaling a prevailing business to accumulate wealth that lasts for generations. Not only that, you'll identify and change habits to develop the mental toughness you need to say "NO!" to tasks beneath your pay grade. Each of the seven principles are explained concisely, in 2-3 pages with illustrations. This book embodies the same minimalist approach we advocate to increase your productivity, happiness, and success. Why read a 200-page book to discover how to save time, make more money and scale your business? when everything you need is revealed in just 36 pages, with pictures? How to accomplish more, with less. Illustrated.

DETOX, DECLUTTER, DOMINATE: HOW TO EXCEL BY ELIMINATION

Marshall, Perry

Business Culture

Perry Marshall & Associates

Your BNI® Chapter gives you a network you can trust to refer your friends, family and best customers. A group of businesspeople who you trust to do what they promise. And because they trust you to do the same, they refer their best clients to you.This book reveals a way of doing business that's completely different from anything you may have experienced. It's about growing your business by fostering close, personal relationships with your customers. It's about creating those relationships by being the person everyone calls when they need a problem solved. And with your network of trustworthy businesspeople within your BNI Chapter, you always know exactly who to call to get that problem solved.

The Connector Effect: The Proven Way to Grow Your Business Right Now

Misner, Ivan

Weihmiller, Graham

Business Development & Entrepreneurship

BNI Global LLC

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Books by Skrob, Robert