Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to:
<ul>
<li>Build a powerful, streamlined campaign from scratch </li>
<li>Develop high quality keyword lists </li>
<li>Write killer advertising and website copy that gets clicks </li>
<li>Get your ads in front of the best audience possible </li>
<li>Keep your ads showing up with high quality scores </li>
<li>Triple your traffic with site-targeted AdSense and Google image ads </li>
<li>Earn high rankings in Google’s organic search results </li>
<li>Slash your bid prices </li>
<li>Gain more conversions and sales </li>
<li>Avoid costly mistakes made by all Google advertisers </li>
<li>Determine what’s working with Google’s conversion tracking </li>
<li>And more!</li>
</ul>
Plus get FREE e-mail updates on Google’s ever-changing system!

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

Business & Money

Marshall, Perry

Todd, Bryan

Marketing & Sales

Entrepreneur Press

***This version is out of print &amp; out of date. Please find the 2nd edition of Ultimate Guide to Facebook Advertising which is the current version.*** MAKE A FORTUNE WITH FACEBOOK. Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment--in clicks, customers, and profits. "Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!" --Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S. blessing.'" --Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, NoBSBooks.com Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income. -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series)

Meloche, Thomas

***This version is out of print &amp; out of date. Please find the 5th edition of Ultimate Guide to Google AdWords which is the current version.*** Double Your Web Traffic - Overnight! Whether you're brand new at AdWords or 7-year veteran, The Ultimate Guide toGoogle AdWords will decisively advance your game in 2 hours or less. Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, butdoesn't. Discover how to build an aggressive , streamlinedcampaign proven to increase your search engine visibility, consistentlycapture clicks and increase sales. No other guide is as readable, or relevant in it's coverage of today's fastest, most powerful advertising medium. * Pay only for leads, signups or sales rather than just clicks * Connect Google ads to social media * Use Google's Conversion Optimizer function to it's fullest * Best practices for using Google's Display Network * Know the latest information on "relevance" and how to keep Quality Scores high * Build a powerful, streamlined campaign from scratch * Develop high quality keyword lists * Write killer advertising and website copy that gets clicks * Get your ads in front of the best audience possible * Keep your ads showing up with high quality scores * Triple your traffic with Google's Display Network * Earn high rankings in Google's organic search results * Slash your bid prices * Gain more conversions and sales * Avoid costly mistakes made by all Google advertisers * Determine what's working with Google's conversion tracking Unstoppable Forces Will Either Propel You to Victory or Bury You on Page 2-3-4 of Google's Search Results. You Either Win or Lose. Things aren't getting any easier out there. Which is why we're introducing anew weapon for winning the war on the right side of the page: TheUltimate Guide to Google AdWords. Record numbers of people arecoming to the web to do business. As the offline economy stumbles andfalters, as politicians promise helpless, ineffective solutions, theInternet continues to heat up. Never before has being at the bottom of the AdWords heap been so expensive or cost you more time than it does right now. And: Never before have so many people been trying to climb to the top of the AdWords heap! Staying at the front of the Google AdWords wavefront is critical to thecontinued success of your business. If your rival gains the upper hand,the long-term consequences may be grave. When you prevail, thebenefits of dominating a market continue to earn compound interest.Market Dominators still control their own destiny and still make themajority of the profits. Even in the present crunch, it is still possible to prosper. If you are going to prosper this year.... Prepare for battle. If getting visitors to your site via Google AdWords is oxygen for yourbusiness (even if you're doing comfortably well), don't you even thinkabout resting on your laurels, because somebody is hungry to take what's yours. If you stumble even for a minute, dozens of competitors are positioned to pounce. When you're #1 in your market, you get the best customers, the bestopportunities, and the best defense against competition. "The WinnerTakes All."

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem. "If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans." - Dan Kennedy, Author, The Ultimate Marketing Plan If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success. With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to: <ul>
<li>
Slash sales &amp; marketing time-wasters (page 117)</li>
<li>
Locate invisible profit centers in your business (page 31)</li>
<li>
Advertise to hyper-responsive buyers and avoid tire-kickers (page 93)</li>
<li>
Gain "Pareto principle" positions on search engines (page 70)</li>
<li>
Differentiate yourself from rivals (page 67)</li>
<li>
Gain esteem in your marketplace (page 154)</li>
</ul>Created by direct marketing and sales consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success. You'll identify untapped markets (page 164), incremental improvements and high-profit opportunities, gaining time and greater income potential. Easy Read "It is an easy read...very accessible, shortchapters, and actually quite entertaining," says Susan Kruger, Master of Education &amp; founder of SOAR Study Skills. This book is peppered with stories that demonstrate powerful sales principles. Optimized for Speed Learning Specially marked "Pareto Points" help you digest the most valuable 80/20 Principles in 1-5 minutes. Each chapter concludes with a Pareto Summary. The book features an online 1-page "80/20 Cheat Sheet." 80/20 = Law of Nature The 80/20 Principle is an inviolable law of nature, which makes it the #1 organizing principle of every business. Perry shows how to laser focus the 80/20 Principle in outsourcing, hiring, publicity, controversy, market research, lead generation, and web traffic; online, offline and social media (page 82). He also shows you how to glean huge insights from tiny clues, not only in your own business but from competitors. Online Marketing Tools Come with the Book Supported by online services including The 80/20 Power Curve, which helps you find invisible money, and the Marketing DNA Test, a personal assessment that zeroes in on your natural selling assets, this timeless guide is a game-changer for seasoned and novice marketers and sellers.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Google AdWords processes nearly 6 billion searches every day--making it a powerful Pay Per Click advertising medium your business can't afford to ignore. Online Advertising experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks of Search Engine Advertising that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Google Enhanced Campaigns, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. You'll discover how to: <ul>
<li>Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics</li>
<li> Implement online advertising bid strategies that keep you on budget</li>
<li> Triple your traffic with Google AdWords Display Network</li>
<li> Profit using local PPC advertising</li>
<li> Corner the second largest search engine with YouTube ads</li>
<li> Avoid costly mistakes made by most people in Pay Per Click advertising</li>
<li> Chisel your way into tough markets</li>
<li> Write killer internet advertising - and website copy that gets clicks</li>
<li> Determine what is and isn't working with Google's AdWords</li>
<li>Get Online Lead Generation that runs 24/7365</li>
<li>Know the principles that are essential to get Google AdWords Certification</li>
</ul>

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Rhodes, Mike

FACEBOOK MARKETING IS HOT. GET BRAND NEW CUSTOMERS AND FACEBOOK FANS FROM SOCIAL MEDIA ADVERTISING TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined byFacebook Advertising specialists Keith Krance and Thomas Meloche, liftthe curtain to the more than a billion potential customers, by marketing on Facebook. This Facebook Guide will bring you more Facebook Fansquickly and reliably. You'll discover how to pinpoint your mostprofitable audiences--then, how to reach them, convert them, and keepthem as your Facebook fan, friend, and customer for life. Introducinggame-changing strategies, valuable tools and reports, Marshall and teambreakdown the magic of Facebook Business Advertising, including mobile andlocal. You'll see how to gain dramatically on your investment--inclicks, customers, and profits. In this easy Facebook guide, discover how to: -Build your business on Facebook -Create a campaign and find new customers in minutes -Get local customers to visit your store or event -Gain expertise on Social Media Advertising, so you generate sales leads on demand -Profile your audience using Facebook Graph Search and Ad Manager -Create the perfect bidding strategy for your objectives and budget -Hyper-target your audience with segment-specific ads -Track and follow leads and customers -Achieve measurable profits while you inform and entertain your fans -Avoid ad fatigue with the perfect Newsfeed Ad

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

Krance, Keith

Google AdWords looks easy but proves to be hard. Local business marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google," "Facebook traffic," "Social Media expertise" and myriads of advertising opportunities. And most local business owners feel ill-equipped to judge. They write big checks, and all too often get disappointing results. NOW YOU CAN MASTER LOCAL ONLINE MARKETING AND REACH THE RIGHT CUSTOMERS EVERY TIME. With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local paid search, mobile and SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build a complete local marketing campaign. You'll discover how to: 
<ul>
<li>Capture high-quality leads from Google AdWords and Bing in 48 hours</li>
<li>Master the components of a high-converting campaign and get the most visitors and phone calls for your buck</li>
<li>Secure Online Lead Generation that brings new customers</li>
<li>Harness mobile search advertising and Facebook ads for maximum results</li>
</ul>Search advertising leader Perry Marshall and local marketing expert Talor Zamir have teamed up to fill a void in the online marketing category. From local online advertising to local listings, maps and reviews to social outreach, effective content development and PR, this guide goes beyond local SEO, delivering tools so entrepreneurs can build a comprehensive online advertising campaign.

Ultimate Guide to Local Business Marketing (Ultimate Series)

Zamir, Talor

NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: 
<ul>
<li>Maximize your ad ROI with newsfeeds, videos, and branded content</li> <li>Create custom audiences from your contact lists, video views, and page engagement</li> <li>Use the Facebook Campaign Blueprint proven to generate your first 100 conversions</li> <li>Boost your Facebook ads using the Audience Network and Instagram</li> <li>Follow the three-step formula for successful video ads</li> <li>Maximize campaigns and increase conversions on all traffic to your website</li> <li>Track and retarget engaged users by leveraging the Power of the Pixel</li> <li>Make every page on your website 5-10 percent more effective overnight</li> </ul> "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth―as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." ―Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: 
<li>Powerful bidding strategies using remarketing lists for search ads </li>
<li>New ad extension features </li>
<li>Automation capabilities using AdWords scripts </li>
<li>Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.</li>

Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today's fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you're a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.

Ultimate Guide to Google Ads

See the best price to sell, buy, or rent books by Marshall, Perry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Marshall, Perry

See the best price to sell, buy, or rent books by Marshall, Perry. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes (Ultimate Series)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

Ultimate Guide to Local Business Marketing (Ultimate Series)

Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)

Ultimate Guide to Google Ads