An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.

Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw Hill Series in Mass Communication)

Politics & Social Sciences

Dominick,Joseph R

Sherman, Barry L.

Copeland, Gary

Social Sciences

Mcgraw-Hill College

Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.

Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw-Hill Series in Mass Communication)

Humor & Entertainment

Copeland, Garya

Dominick, Jodeph R.

Movies

Telecommunications Management: The Broadcast & Cable Industries

Business & Money

This well-respected text features extensive coverage of domestic and international media management issues, as well as profiles of multinational media corporations and their operations in the U.S. and abroad. New to the second edition are in-depth discussions of the new technologies that are continually shaping the coming information super highway and expanded coverage of ethical issues related to media management. Also, four new chapters covering the core departments of media businesses programming, sales, promotion, audience research have been added to this edition. Case study material has been expanded and moved to an all new Instructor's Case Manual which also includes activities, exercises and test questions.

Telecommunications Management: Broadcasting Cable and The New Technologies

Management & Leadership

McGraw-Hill Humanities/Social Sciences/Languages

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Computers & Technology

Messere, Fritz J.

Networking & Cloud Computing

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media

McGraw=Hill

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Books by Sherman, Barry L.