Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media

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Broadcasting, Cable, the Internet, and Beyond: An Introduction to Modern Electronic Media image
ISBN-10:

0073512036

ISBN-13:

9780073512037

Edition: 7
Released: Mar 31, 2011
Publisher: McGraw=Hill
Format: Paperback, 352 pages

Description:

This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

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