The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.

Marketing: Contemporary Concepts and Practices

Business & Money

Schoell, William F.

Management & Leadership

Allyn&Bacon

Marketing: Contemporary concepts and practices

Allyn and Bacon

<p>Marketing: Contemporary Concepts and Practices</p>

Marketing & Sales

Focusing on building students' business vocabulary and skills, this new edition provides coverage of such relevant issues as career choices, the global business environment, ethics, multicultural work-force management and small business management. Included are such topics as quality, multiculturalism, sexual harassment, global competition and small business ethics. A carefully designed pedagogy should help students develop a basic understanding of modern business, and develop greater insight into career possibilities. "Discover your career" vignettes open each chapter to introduce students to the wide variety of careers in business.

Introduction to Business: Opening Doors

DESSLER, GARY

Reinecke, John A.

A principles of marketing text for students needing to focus on the basic marketing concepts. Special emphasis is placed on learning objectives featuring progress checks, and end-of-chapter self tests. Key terms are defined in the margin where the term is introduced for the first time.

Marketing Essentials: Mastering Concepts and Practices

Guiltinan, Joseph P.

Valvatne, Laura

<p>The sixth edition of schoell/guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.</p>

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See the best price to sell, buy, or rent books by Schoell, William F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Schoell, William F.

See the best price to sell, buy, or rent books by Schoell, William F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: Contemporary Concepts and Practices

Marketing: Contemporary concepts and practices

Marketing: Contemporary Concepts and Practices

Marketing: Contemporary concepts and practices

Introduction to Business: Opening Doors

Marketing Essentials: Mastering Concepts and Practices

Marketing: Contemporary Concepts and Practices