Marketing: Contemporary concepts and practices

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Marketing: Contemporary concepts and practices image
ISBN-10:

0205131514

ISBN-13:

9780205131518

Edition: 5th teacher's
Released: Jan 01, 1992
Publisher: Allyn and Bacon
Format: Hardcover, 0 pages

Description:

The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphics, current ads that capture student interest and student-oriented in-text examples all aid in visualizing and understanding concepts.

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