<p>This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).</p>

Marketing Strategy and Competitive Positioning

Business & Money

Piercy,Nigel

Hooley, Graham J.

Saunders, John A.

Management & Leadership

PRENTICE/HALL

<p>"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.</p>

Ft Pr

Quest&answer Bk Nature

Science & Math

Biological Sciences

Random House Books for Young Readers

Practical Business Forecasting

Witt, Stephen F.

Sharp, John A.

Gower Pub.Co.

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