The management of international tourism

The Management of International Tourism

Business & Money

Witt, Stephen F.

Economics

Routledge

This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.,

Tourism Marketing and Management Handbook

PRENTICE/HALL

International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of its recent expansion and significant economic importance, this book aims to provide a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The authors' vast experience of teaching and research has resulted in a book which will be of considerable benefit to those who wish to master the diversity of managerial skills necessary to thrive in today's competitive tourism industry. The wide-ranging coverage includes: the impact of environmental issues on tourism management; tourism demand and forecasting; key methods of operation of companies in the industry; the functional areas of marketing, finance, organization and staffing; research and innovation; and corporate strategy. The book concludes with an examination of the future of international tourism.

Buckley, Peter J.

Brooke, Michael Z.

International tourism continues to be a major growth industry requiring sophisticated management techniques. This second edition of the highly successful title The Management of International Tourism has been revised to reflect recent changes in the industry. The authors clearly explain key business concepts and how they apply to the management of international tourism businesses. Topics covered include: tourism demand and forecasting; research and innovation; corporate strategy; environmental issues; marketing finance, organization and staffing; and methods of operation. Providing an excellent review of the field of international tourism, this volume will be or interest to students and professionals concerned with the management of international tourism businesses.

The Advanced Econometrics of Tourism Demand (Routledge Advances in Tourism)

Tourism demand is the foundation on which all tourism-related business decisions ultimately rest. Governments and companies such as airlines, tour operators, hotels, cruise ship lines, and recreation facility providers are interested in the demand for their products by tourists. The success of many businesses depends largely or totally on the state of tourism demand, and ultimate management failure is quite often due to the failure to meet market demand. This book introduces students, researchers and practitioners to the modern developments in advanced econometric methodology within the context of tourism demand analysis, and illustrates these developments with actual tourism applications. The concepts and computations of modern advanced econometric modelling methodologies are introduced at a level that is accessible to specialists and non-specialists alike. The methodologies introduced include general-to-specific modelling, cointegration, vector autoregression, time varying parameter modelling, panel data analysis and the almost ideal demand system (AIDS). In order to help the reader understand the various methodologies, extensive tourism demand examples are provided throughout the volume.

Song, Haiyan

李刚

Travel

Practical Business Forecasting

Saunders, John A.

Sharp, John A.

Management & Leadership

Gower Pub.Co.

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