Marketing Strategy and Competitive Positioning
Description:
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
Best prices to buy, sell, or rent ISBN 9780273655169
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- Hooley:Mktg Strategy and Co p7Hooley, Graham; Nicoulaud, Brigitte; Rudd, John; Lee, Nick; Piercy,NigelEdition:7ISBN-13:9781292276540
- Marketing Strategy and Competitive PositioningPiercy,Nigel; Hooley, Graham J.; Saunders, John A.Edition:SubsequentISBN-13:9780133712537
- Marketing Strategy and Competitive PositioningNicoulaud, Brigitte; Piercy,Nigel; Hooley, Graham J.Edition:4ISBN-13:9780273706977
- Marketing Strategy And Competitive Positioning:hooley: Mktg Strat&comppos_p5Nigel F. Piercy; Graham Hooley; Brigitte NicoulaudEdition:5ISBN-13:9780273740933
- Hooley:Mktg Strategy and Co p7Hooley, Graham; Nicoulaud, Brigitte; Rudd, John; Lee, Nick; Piercy,NigelEdition:7ISBN-13:9781292276540
- Marketing Strategy and Competitive PositioningPiercy,Nigel; Hooley, Graham J.; Saunders, John A.Edition:SubsequentISBN-13:9780133712537
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