A showcase of the sixty trends that will have the biggest impact on business in the next decade In Sixty Trends in Sixty Minutes (A Brandweek Book), top marketer Sam Hill, author of the bestselling Radical Marketing, highlights the trends that will have the biggest impact on marketing, brand management, and product development within the next decade. He separates the momentary fads from the lasting movements and reveals why trends matter, where they come from, and how to exploit them. He also describes the ten factors that will influence current trends and trends to come, such as exponential population growth, urbanization, interconnectedness, and the decreasing role of work in our lives. With these valuable insights in hand, business leaders will learn how to differentiate their product on the shelf, tap into specific markets, meet consumers' desires for "authentic" products, and much more. Hill also guides managers in conducting trend workshops identical to those offered by his consulting group at top-dollar prices. Timely, relevant, and global in its scope, this book offers entrepreneurs and managers new ideas and techniques for finding success today and in the future.

Sixty Trends In Sixty Minutes

Business & Money

Sam, Hill

Economics

wiley

Sixty Trends in Sixty Minutes

Marketing & Sales

John Wiley&Sons

Buzz Monkey

Orion an Imprint of The Orion Publishing Group Ltd

Top Kiernan has been doing all right. He owns Polymath, a thriving research firm that he runs from his home, a 1930s-era schoolhouse just outside of Athens, Georgia. He's got a bedroom in a basketball court, a drawer full of flannel shirts, and a splendid collection of spinning tops. He's also got a side-gig as a free-lance operative for a mercenary group, which sends him on periodic and often perilous errands to Latin America. Top can't live without the buzz, the adrenaline rush of being permanently on the edge - but he doesn't have very long to wait. When Top's long-time friend Dee Lane disappears suddenly, leaving $1.5 million hidden somewhere in Georgia, everyone thinks Top's got the stash. He finds himself the target of ambitious DEA men, a drug lord, an ex-IRA assassin, and a few others who want to get their hands on the money and will kill Top to do so. He knows it's going to take more than adrenaline to survive the manoeuvres of all the players in the dangerous game that this compelling, deftly plotted debut thriller brings to a stunning and explosive finish.

Literature & Fiction

Genre Fiction

orion#

Buzz Riff

Top Kiernan--a unique hero whose creaving for action and take-no-prisoners approach puts him, and those close to him, in deadly peril--runs a high-tech research firm out of a restored school in Georgia. But he gets his adrenaline fuleled buzz by taking dangerous assignments from a booking agency for mercenaries. When his old friend Dee Lane disappears after absconding with a drug lord's money, a number of people suspect Top has the cash. With police and the drug lord's henchmen breathing down his neck, Top knows he has to find the loot before he is retired--permanently.

Buzz Monkey: A Novel of Crime

Mystery, Thriller & Suspense

Thrillers & Suspense

RB Large Print

Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

The Infinite Asset: Managing Brands to Build New Value

Kevin Lane Keller

Chris Lederer

Management & Leadership

Harvard Business Review Press

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.

Harvard Business Review on Customer Relationship Management

Katzenbach, Jon R.

PRAHALAD, C.K.

Ramaswamy, Patrica B.

Lederer, Chris

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Books by Sam, Hill