The Infinite Asset: Managing Brands to Build New Value
1578512492
9781578512492
Description:
Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.
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The The Infinite Asset: Managing Brands to Build New Value book is in very low demand now as the rank for the book is 6,787,543 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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