The Twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies.

Best Practice Branding Cases

Kevin Lane Keller

Pearson Higher Education

Strategic Brand Management

Pearson Education Limited

Marketing Management

PHILIP KOTLER

Prentice Hall PTR

Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand Equity

Business & Money

Marketing & Sales

PRENTICE/HALL

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers

Strategic Brand Management (3rd Edition)

Management & Leadership

This book is labeled as the Instructor's Review copy. But it is exactly identical to the student's copy. The only difference is the cover page and Acknowledgments section in the beginning of the book. All chapters and pages are identical to the student's copy that has the ISBN 13: 9780132102926. Both books were compared prior to listing it here.

Marketing Management 14e

Pearson

Framework for Marketing Management: International Edition

Strategic Brand Management: International Edition

Politics & Social Sciences

Kevin Lane Keller, Philip Kotler

Social Sciences

Pearson\Prentice Hall

Pearson Education US

See the best price to sell, buy, or rent books by Kevin Lane Keller. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kevin Lane Keller