The Twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies.

Best Practice Branding Cases

Kevin Lane Keller

Pearson Higher Education

Strategic Brand Management and Best Practice Branding Cases Set: Building, Measuring, and Managing Brand Equity

Business & Money

Marketing & Sales

PRENTICE/HALL

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Pearson College Div

This book is labeled as the Instructor's Review copy. But it is exactly identical to the student's copy. The only difference is the cover page and Acknowledgments section in the beginning of the book. All chapters and pages are identical to the student's copy that has the ISBN 13: 9780132102926. Both books were compared prior to listing it here.

Marketing Management 14e

PHILIP KOTLER

Pearson

Framework for Marketing Management: International Edition

Pearson Education Limited

Marketing Management

Politics & Social Sciences

Kevin Lane Keller, Philip Kotler

Social Sciences

Pearson\Prentice Hall

Strategic Brand Management

Pearson Education US

<div usercontent="">NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:&nbsp; 0134058496/ISBN-13:&nbsp; 9780134058498 . That package includes ISBN-10:&nbsp; 0133856461/ISBN-13:&nbsp; 9780133856460 and ISBN-10:&nbsp; 0133876802/ISBN-13:&nbsp; 9780133876802. For undergraduate and graduate courses in marketing management. &nbsp; The gold standard for today's marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. &nbsp; The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. &nbsp; The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. &nbsp; &nbsp; Also available with MyMarketingLab (tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. </div>

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Books by Kevin Lane Keller