Beyond Maximarketing: The New Power of Caring and Daring

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Beyond Maximarketing: The New Power of Caring and Daring image
ISBN-10:

0070153388

ISBN-13:

9780070153387

Edition: Reissue
Released: Jan 01, 1996
Publisher: McGraw=Hill
Format: Paperback
Related ISBN: 9780070513433

Description:

The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring," including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.

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