<p>Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.</p>

What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)

Lois, George

Pitts, Bill

Business & Money

Plume

<p>A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work</p>

The Art of Advertising: George Lois on Mass Communication

Marketing & Sales

Harry N.Abrams, Inc.

Chasing Magic

Engineering & Transportation

Engineering

Independently published

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Books by Pitts, Bill