Shows marketing and advertising professionals how to defy rules by developing outrageous ideas that will sell products

WHAT'S THE BIG IDEA? (That Sell!)

Business & Money

Lois, George

Marketing & Sales

Doubleday Business

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)

Pitts, Bill

Plume

Paul Rand

Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground-breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.

Arts & Photography

HELLER, Steven

Helfand, Jessica

Rand, Paul

History & Criticism

Phaidon Inc Ltd

Born in the Bronx to Greek immigrant parents, George Lois left art school in his sophomore year and ultimately landed in the advertising department at CBS. He joined Doyle Dane Bernbach as an art director in 1959, immediately establishing himself as the talented enfant terrible of the American adverting industry. He left to start his own agency, Papert Koenig Lois, in 1961, where his seminal ads for such products as Smirnoff vodka and Coty cosmetics established him as a media darling as well as a master of the provocative sell. In October 1962 he began designing covers for Esquire magazine, among them the famed Andy Warhol shot, Muhammad Ali as St Sebastian (1967), and Claudia Cardinale, in a transparent vinyl dress, straddling a motorcycle (1966).

Sellebrity: My Angling and Tangling With Famous People

Individual Artists

Phaidon Press

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

Self-Help

Creativity

Spanish Damn Good Advice: For People With Talent (Spanish Edition)

What is America? It’s Monopoly and Mickey Mouse, but also Sinatra and Fred Astaire. It’s the Declaration of Independence, but it’s also Barbie and Playboy, Winslow Homer and Rudi Gernreich’s topless bathing suit. This juxtaposition of images reflects America’s unique eclecticism, and the unprecedented influence that the images of America’s pop culture have had on the world. This book works as a great treasury of Americana, and as a mischievously enjoyable observation on all things truly American. Fashion designer Tommy Hilfiger and famous adman George Lois have crafted an enlightening book, searching American history to find over 350 people, symbols, and things of import. Their iconic and iconoclastic choices are entertainingly presented through surprising visual juxtapositions. Inspired by Tommy Hilfiger’s passion for Americana and George Lois’ wit, Iconic America dramatizes the national ethos, and makes us think about who we are and what we stand for, with humor and charm.

Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture

Hilfiger, Tommy

Graphic Design

Universe

What is America? It’s Monopoly and Mickey Mouse, but also Sinatra and Fred Astaire. It’s the Declaration of Independence, but it’s also Barbie and Playboy, Winslow Homer and Rudi Gernreich’s topless bathing suit. This juxtaposition of images reflects America’s unique eclecticism, and the unprecedented influence that the images of America’s pop culture have had on the world. This book works as a great treasury of Americana, and as a mischievously enjoyable observation on all things truly American. Fashion designer Tommy Hilfiger and famous adman George Lois have crafted an enlightening book, searching American history to find over 350 people, symbols, and things of import. Their iconic and iconoclastic choices are entertainingly presented through surprising visual juxtapositions. Inspired by Tommy Hilfiger’s passion for Americana and George Lois’ wit, Iconic America dramatizes the national ethos, and makes us think about who we are and what we stand for, with humor and charm.

Iconic America: A Roller Coaster Ride Through the Eye-Popping Panorama of American Pop Culture

Rizzoli Universe Promotional Books

A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work

The Art of Advertising: George Lois on Mass Communication

Harry N.Abrams, Inc.

George Lois was the genius graphic designer responsible for the legendary series of covers of Esquire magazine that were an icon-shattering and icon-defining commentary on the '60s. This collection of the best of those covers includes short anecdotes by Lois, but the chief interest is in the pictures he created. His covers were generally poster-like and free of excess words, and yet these pictures say plenty. The list of subjects is stellar: Marilyn Monroe, Norman Mailer, Muhammad Ali, Andy Warhol, Germaine Greer, and Richard Nixon. Sometimes the picture is a tease for the story within, sometimes it subverts it (as in the cover of a hangdog Roy Cohn with a ridiculous halo that accompanied a self-justifying piece written by Cohn). Only one of the covers reproduced here, a nude shot of Jack Nicholson, was cut before press time.

Covering the '60s: George Lois, the Esquire Era

The Monacelli Press

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Books by Lois, George