What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!)

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What's the Big Idea?: How to Win with Outrageous Ideas (That Sell!) image
ISBN-10:

0452269385

ISBN-13:

9780452269385

Released: Jan 01, 1993
Publisher: Plume
Format: Paperback, 304 pages
Related ISBN: 9780385414869

Description:

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

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