This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.

Small Business Management (Wiley Series in Management)

Business & Money

Pickle, Hal B.

Management & Leadership

John Wiley&Sons

<p>This Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the techniques and methods used in the day-to-day running of a small business enterprise, with updated and extended coverage of the business plan and the growing use of microcomputers. Other topics include franchising, operations, marketing and the role of the government.</p>

Abrahamson, Royce L.

wiley

Small business management

Presenting a conceptual view of the challenges and opportunities of becoming an entrepreneur, this edition includes greater coverage of computer applications in business, advertising strategy, and "service" businesses. It includes new business profiles, cases and special-interest features. It provides detailed chapter summaries and short case studies and identifies learning goals to help students gain a full understanding of concepts. The book uses "Small Business Profiles" to highlight entrepreneurial success stories and includes entrepreneurial projects and special interest features that allow students to experience an activity related to small business. In addition the book contains a glossary of key terms along with revised discussion questions.

Small Business Management (Business Practice Library)

Small Business Management

<p>Corners lightly bumped. Same day shipping.</p>

Introduction to Business

Scott, Foresman-Addison Wesley

Scott, Foresman Co.

Introduction to business: text and cases

Goodyear Pub. Co

Introduction to business : readings

Introduction to business

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